If you aren't already using a product to care for your luscious, beloved beard, now is the time to reconsider. Some men believe there is no maintenance or upkeep necessary when growing a beard. However, as your beard grows it tends to dry out, creating all kinds of unwanted problems like...

Every man with a beard has experienced that horrible, itchy and dry sensation after washing their beard with the same exact soap they use on their body. It’s as if every hair on your beard is a needle on a cactus in the Mojave Desert burying itself into your skin...