If you're like me, you love three things: your truck, your beard, and your hats. But you have a very distinct taste and criteria for your hats, as do I. They need to fit well and look good. On the same token, you are skeptical of buying a hat online for the two reasons above. You're worried that not getting to try it on and see how it really looks in real life. These are very real things I worry about and it often keeps me from buying hats online. As for this hat, let me say this: It looks great, fits extraordinarily well (very comfortable), and is as manly as a hat can get. I mean come on, it has a guy beard on it smoking a pipe because he's a man. Not only do these guys make great beard products that keep you and your beard as free as the life of the smokies (but also looking and smelling as fresh as the pure mountain air), but they also make a great hat. This hat is top notch. If you're looking for a way to rep this incredible brand, this hat is the way to go.